The so-called “Four Horsemen of the Apocalypse” (Dawkins, Dennett, Harris, Hitchens) have been consistently criticized as “shrill,” “obnoxious,” and “mean” for their articulate and unashamed spokesmanship for atheism in the 21st century. Whether or not you think that is a fair criticism (I do not, although I dp think Hitchens is a bit of a tool), it seems clear that, if nothing else, they have opened a lot of space behind them, so to speak, in which ordinary people are suddenly allowed to speak openly and in whatever manner they choose about their own lack of belief in the supernatural. This, I think, will be the “New Atheist’s” greatest legacy.
Signs of this aftershock are, literally, all around us. Assiduous reader(s) of PID (i.e., Matthew McCroskey) will remember the London bus ads from January that cautiously offered: “There’s probably no God. Now stop worrying and enjoy your life.”
Yesterday we heard about a similar campaign in Chicago, where buses reminded passing pedestrians and drivers: “You can be good without God.”
And today, Richard Dawkins tweeted about a billboard on interstate 10, west of New Orleans that read: “Don’t Believe in God? You are not alone.”
So I think we are seeing the beginnings of a sea-change. Atheism has moved out of cynical chat-rooms and off of snarky t-shirts and into mainstream advertising; all of these ads are positive, simple, and non-aggressive.
Atheists will soon become recognized as the significant minority we are; we will become a demographic. This is a good thing; advertisers and politicians will no longer be able to ignore us and still count on our patronage and support (the parallels with the gay rights movement are hard to ignore). And, of course, more and more ordinary people will talk to each other seriously about the reasons to believe in a god. This is also only good for atheists; when that conversation happens, atheists win.
Remember, it’s not like the “Four Horsemen” invented the arguments against belief in the supernatural. To be sure, they refined them and added new insights, but basically the debate hasn’t changed significantly in a hundred years. What is important now is changing the culture, so more people are willing to seriously listen to those (very good) arguments. I think these ad campaigns are the first signs that that is happening.